Another EzFender poll question!

You know the drill..

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mike
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Re: Another EzFender poll question!

#31 Post by mike » Wed Feb 11, 2015 10:05 am

I wonder if you could make a version out of high strength plastic that could be injection molded? Like the latches on your gates? Have the name molded right in to the side? Then you could sell them at walmart and still make a killing? Maybe offer the premium milled aluminum version at a higher price point and grab both sides of the market? One nice thing from a business point of view about plastic units would be your lifespan would be much shorter and you may end up selling another set to the same customer down the road.
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Drago
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Re: Another EzFender poll question!

#32 Post by Drago » Wed Feb 11, 2015 8:16 pm

Here is the Google search I got 2nd page. The only thing that caught my attention was the grey Kaspersky icon. I would normally shy away from sights like that if others had what I was looking for but had the green icon instead of grey. Bryan, I think this discussion has shown that the logo must stay. I think you knew that already.

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babock
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Re: Another EzFender poll question!

#33 Post by babock » Thu Feb 12, 2015 12:19 am

Of course if you Google ez fender, that site will be the first hit since you just used the whole name of the site itself. Have to do a search of how people would normally search. I did a search with "boat fender hanger" and "pontoon fender hanger" and the site popped up on first page so that's pretty good.

I looked at the page source. There are no "meta name="keywords"" on the page. Probably should add that. Just don't go crazy with keywords. Google is smart and they will lower your ranking if you have too many.

It is very good that you have a Facebook page for the business. That helps your rankings.

You always need to be making changes to your site. Stale sites lose their Google rankings

I would add buttons on the left side of the page for additional picture and to order. Too hard to find where to order buried in the middle of the page.

I would get rid of the blurry picture of the boat with the fenders tied on. The blurry picture makes the site not as professional looking. The 6 pictures at the top are good

Not sure I would have the advertisements at the bottom of the page so huge. I would make them about 1/4th their current size.
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Re: Another EzFender poll question!

#34 Post by Bryden24shp » Thu Feb 12, 2015 4:43 am

Thanks for the tips, guys... I just got home from work, (night shift this week) and saw I had some catching up with you to do.
Mike, I have thought about injection molding. Just so happens I work at a plant that makes HDPE of all densities and melt indexes. I also have a plant in town that can do the molding. Its always in the back of my mind. And I may go that route at some point. My plastic last forever! I make good poly! :biggrin2
I hired a web designer in January, she has been going through the files and stuff, hopefully we have something new in the works, shortly. But, don't think I don't appreciate the thoughts and ideas. They are all great and I will make notes and ask her about this stuff you all have mentioned. I thought a metatag was a sports drink! I cut and pasted a lot of your comments in an email to her, just to show what you are telling me to look for. I do appreciate it!
The name is staying on the side, for sure. I thought it was worth every penny before and still do. You guys just reinforced it for me!
You guys are great! Thanks.... Bryan
Owner-EzFender Boat Products
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